Brianna

Online behavioral Targeting is a form of digital advertising that uses data collected from online activities, like browsing history, to Target ads to users.

There is a significant debate around whether online behavioral Targeting is an invasion of privacy. Some argue that because the data collected is voluntarily submitted by users, it is not an invasion of their privacy.

Others argue that because the data is collected without the knowledge or consent of the users, it constitutes an invasion of their privacy.

Since online behavioral Targeting is still relatively new, the legal landscape around it is unclear. In the United States, the Federal Trade Commission (FTC) is currently investigating whether online behavioral Targeting is an invasion of privacy.

If the FTC finds that online behavioral Targeting is an invasion of privacy, it could potentially lead to the development of regulations around the practice.